This milestone marks the firm’s evolution into a full-service agency with deep expertise in marketing for medical practices, hospitals, health systems, health technology companies, health plans, and all other healthcare organizations. By integrating the strengths of its five well-established legacy brands, Onspire Health Marketing is now poised to become the industry’s premier healthcare marketing partner, offering everything clients need from one highly specialized and multidisciplinary marketing team. 

“By actively listening to our clients and conducting extensive market research, we’ve discovered an untapped need for healthcare marketing experts with full-service capabilities,” said Chief Executive Officer Brock Fay. “Onspire Health Marketing leverages the power of a single agency to nimbly manage the many services healthcare organizations need to succeed and scale. By uniting our talented teams and proven capabilities, we’re delivering the innovation and expertise required to thrive in an increasingly complex healthcare landscape.”

Since early 2023, Onspire Health Marketing’s teams have been working diligently to align operations, enhance service offerings, and ensure a smooth transition for clients and partners.

“Integrating our operations has been a top priority, and I’m proud of the incredible work our teams have done to make this transition seamless,” said Chief Operating Officer Jeff Provost. “With this integration complete, we’re able to deliver an even greater level of service to our clients while remaining completely focused on their success.”

Onspire Health Marketing’s services include website design and development, brand strategy, multimedia campaigns, digital marketing, and marketing and positioning strategies. Within those broad categories, the team offers every level of tactical support needed from video production to public relations, competitive profiling, content marketing, and much more. By uniting the talent, expertise, and innovative technology of several leading healthcare agencies, Onspire Health Marketing has emerged as a best-in-class partner, delivering unmatched support and solutions for healthcare brands of all types and sizes.

About Onspire Health Marketing

Onspire Health Marketing serves as a catalyst of change and a strategic partner igniting long-term, sustainable growth across the healthcare landscape. With deep expertise in medical specialties and practices, we provide full-service capabilities to medical and dental practices, hospitals and health systems, technology-enabled health services, medical device and diagnostics firms, payers, boards and associations, behavioral health services, and others. As collaborative thinkers who combine digital innovation, data-driven marketing strategies, and transformative growth solutions, our vision extends well beyond the conventional. We drive healthier brands through the power of authenticity, trust, and innovation while accelerating intelligent growth for our clients. Learn more at onspirehealthmarketing.com.

Kim brings a unique blend of creative vision and client services excellence to the team. Her strong background in strategic planning allows her to collaborate effectively with strategists, marketing specialists and creative teams, helping to ensure that client objectives are achieved by combining strategic thinking with creative communications. Her background includes experience in everything from account management and marketing leadership to creative direction, content creation, branding, recruitment marketing, public relations, and more.

“Kim contributes valuable knowledge, creativity and leadership to our team,” said Emily Amos, Director, Marketing and Client Services. “Her proven expertise in healthcare marketing, along with her exceptional ability to translate strategic goals into actionable plans, is a significant asset to our clients and their success.”

As Senior Marketing Manager, Kim leads client relationships, manages integrated marketing, communications and advertising strategies, and collaborates with internal teams to deliver data-driven, results-oriented campaigns. She also leads the day-to-day operations of account management to ensure work is executed on time, on budget and on strategy.

Having spent the last 18 years in Texas working in marcomms at such organizations as Texas Health Resources (one of the largest faith-based nonprofit health systems in the United States), as well as Hewlett Packard Enterprises, Texas Instruments and others, she has now returned to her midwestern roots to join the Dobies Health Marketing team in Kansas City, Mo. Before moving to Texas, she held account service positions for various KC-based advertising agencies after completing her bachelor’s degree in public relations from Central Missouri State University.

“Joining Dobies Health Marketing presents an excellent opportunity for me to apply my passion for growth and innovative solutions in the healthcare industry,” said Kim. “I am excited to work with our healthcare clients and internal teams to develop effective strategies and create healthier brands.”

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands. Dobies Health Marketing is an Onspire Health Marketing company.

In a bulletin updated by the U.S. Department of Health and Human Services this past June, regulators addressed the intersection between HIPAA rights and online tracking. The bulletin specifically targets tracking technologies – such as cookies used by websites and apps – and clarifies that healthcare organizations and their partners must abide by HIPAA rules when using these tools. This includes safeguarding protected health information (PHI) collected through tracking technology vendors like Google and Meta. Organizations must obtain explicit patient consent before sharing PHI with third parties. Failure to do so can result in severe legal penalties, as well as the loss of trust among employees, consumers and the public.

As a healthcare organization beholden to HIPAA regulations, you may be asking yourself how you can track and analyze campaign performance data, and even target key consumer segments, while remaining compliant with the latest laws around privacy and PHI.

While the bottom line is that tracking technologies do elevate your risk of data breaches, understanding how to navigate the system – or partnering with someone who does – will help ensure your marketing stays both effective and compliant.

Cookies & Consent

Cookies are bits of data sent to and from your web browser that identify you, with the goal of enhancing your user experience by serving up content based on your preferences. When you visit a website for the first time, there’s a good chance you’ll see a pop-up message telling you the site uses cookies and giving you the chance to accept or opt out via changing settings. Getting “cookie consent” – and letting people know that continuing to use the site implies consent – is an increasingly popular way to mitigate these privacy and security challenges. By offering transparency and the ability for users to opt out, organizations can better protect themselves and their site visitors from unwanted data sharing.

Analytics with Server-Side Protections

In response to heightened regulations, you need advanced server-side protection that ensures outgoing data is cryptographically hashed and/or encrypted before it is shared with external analytics platforms (such as Google Analytics). Freshpaint offers healthcare organizations the tools to control what information is being shared. At Dobies Health Marketing, an Onspire Health Marketing company, we’ve partnered with Freshpaint to layer their best-in-class protections into our most popular digital marketing solutions. Freshpaint’s Healthcare Privacy Platform helps close security gaps in digital marketing, acting as a safeguard by filtering out PHI before it reaches untrusted third-party platforms. Through our innovative partnership with Freshpaint, we’ve made this leading-edge, privacy-first platform available and affordable for healthcare organizations of all sizes.

Enhanced Video Privacy

When you embed videos on your website that are hosted on popular third-party video platforms, those platforms will collect information about your web visitors (very similar to a third-party analytics engine). When a video is about specific health conditions and/or medical specialty, a view can be “evidence” that the viewer has that particular condition or needs to see a specialist – which opens the door for HIPAA violations. To protect PHI, healthcare organizations need one or more of the following safeguards:

• Server-side protection with built-in video encryption
• Transition your video embeds to YouTube’s Privacy Enhanced Mode (which means no one’s data will be stored unless and until they interact with a video)
• Remove embeds in favor of providing direct links to videos (which avoids having video view information shared from your website)

Additional Web Security Measures

Beyond managing tracking technologies, healthcare websites should prioritize security measures to protect all forms of PII. Encrypting your online form submissions with a tool like LuxSci Forms is a smart added measure, as is two-factor authentication (2FA) and modifying admin permissions to reduce the risk of unauthorized access.

Where to Go from Here: Developing an Action Plan

Feeling overwhelmed by what it takes to ensure compliance and avoid costly data breaches? If so, you are not alone – it’s a complex matter that must be handled correctly at every turn. We recommend partnering with our digital marketing experts for strong security and peace of mind. But if you want or need to lead your own charge, begin by thoughtfully auditing your current processes. For example:

• What tools are integrated with the website and what information is being shared?
• Have all applicable vendors signed a Business Associate Agreement with you that governs their use of PHI/PII?
• What information is being collected on your website?
• Do you have videos embedded on the website?
• Do you have a map tool integrated with the website?

Once potential vulnerabilities are identified, create a detailed action plan to enhance compliance and security. It is crucial to establish clear timelines for implementation to prevent new threats and guarantee the ongoing protection of patient data.

Partnering with the Experts

The evolving demands of web privacy and security can be challenging for busy marketers to keep track of, let alone ensure compliance at every step. As a full-service agency specializing in healthcare marketing, we understand how crucial it is to keep patient data secure. That’s why we partner with Freshpaint to provide privacy-first digital marketing. To learn more, contact us today.

CHARLOTTE, N.C. (October 31, 2024) – Onspire Health Marketing, a tech-enabled marketing firm for medical practices, hospitals, and other healthcare organizations, has announced its innovative new partnership with Freshpaint. Freshpaint, a leading health technology provider, helps bridge the gap between patient privacy and digital marketing by ensuring sensitive data is never shared with tools that could violate privacy laws. Through this partnership, Onspire Health Marketing and its family of companies (Practis, MedPB, HearWorks, Aesthetic Brand Marketing, and Dobies Health Marketing) will deliver top-tier privacy-first marketing for healthcare clients who advertise digitally on third-party platforms like Google and Meta.

Onspire Health Marketing’s tech-enabled marketing solutions, powered by Freshpaint technology, protect healthcare organizations from data breaches that can cost millions in fines, penalties, and reputational damage. Freshpaint’s BAA-supported platform helps close security gaps across digital marketing, from online ads and performance analytics to web features like embedded maps and videos. It acts as a safeguard for patient data by filtering out protected health information before it reaches untrusted third-party platforms, ensuring compliance with privacy regulations. All patient information remains private yet available to marketing teams for the insights needed to drive effective campaigns.

“Because we specialize in healthcare marketing, we understand the crucial need for privacy protections that adhere to the latest regulations,” said Brock Fay, CEO, Onspire Health Marketing. “Our partnership with Freshpaint allows us to provide our clients with cutting-edge security solutions that protect sensitive information and support high-performance marketing strategies.”

Through this partnership, Onspire Health Marketing and its family of companies have made Freshpaint’s leading-edge Healthcare Privacy Platform available and affordable for healthcare organizations of all sizes, many of whom would find similar security measures cost-prohibitive on their own. Freshpaint’s platform offers advanced server-side protection and ensures outgoing data is cryptographically hashed and/or encrypted. This privacy-first approach comes as regulations tighten around tracking technologies and other ever-evolving digital marketing tools – and as the industry sees an increase in medical organizations facing multimillion-dollar penalties and advertising bans for failing to properly secure patient data online.

“We are thrilled to call Onspire Health Marketing and its family of companies our partner, as they have shown an exemplary commitment to protecting their clients by ensuring the highest level of privacy-first marketing,” said Michael Malis, CEO, Freshpaint. “By combining our privacy-first approach with their digital marketing solutions, we are delivering safeguards for patients and peace of mind for providers.”

To learn more about Onspire Health Marketing, visit onspirehealthmarketing.com.

About Onspire Health Marketing

Onspire Health Marketing serves as a catalyst of change and a strategic partner igniting long-term, sustainable growth across the healthcare landscape. With deep expertise in medical specialties and practices, we provide full-service capabilities to medical and dental practices, hospitals and health systems, technology-enabled health services, medical device and diagnostics firms, payers, boards and associations, behavioral health services, and others. As collaborative thinkers who combine digital innovation, data-driven marketing strategies and transformative growth solutions, our vision extends well beyond the conventional. We drive healthier brands through the power of authenticity, trust and innovation while accelerating intelligent growth for our clients. Learn more at onspirehealthmarketing.com.

About Freshpaint

Freshpaint helps healthcare marketers unlock high-performance marketing in a privacy-first way through its Healthcare Privacy Platform. Freshpaint’s privacy-first approach to data sharing allows healthcare marketers to continue to use the most advanced ads, analytics, and marketing personalization tools – without heavy engineering or long implementation times. Freshpaint is backed by leading investors Threshold, SignalFire, Intel Capital, and Y Combinator. For more information, visit freshpaint.io.

As a practice owner, you know SEO for healthcare is important for earning a top spot on search engines. But savvy SEO (search engine optimization) is about more than just your Google ranking; it’s about high-quality traffic driven by organically attained visibility. In other words, medical SEO should source patients interested in your services, leading to more appointments and measurable practice growth.

Healthcare marketing strategies are always changing, and SEO is no exception. What worked last year may already be outdated, making search engine optimization an ever-evolving art. If the SEO tools and techniques you used in years past aren’t producing optimal outcomes, don’t worry. Refreshing and updating your SEO methods is par for the course, and the Practis team can develop a custom strategy that helps you rank, build authority, and attract more patients.

Also see: What is Medical Marketing, Anyway?

What is SEO for Healthcare?

SEO for healthcare is unique because it must be patient-centric to succeed. Due to its competitive nature, medical SEO requires a tailored approach to attract patients looking for your unique services. 

Practically speaking, medical SEO is the process of improving your website to reach and convert more patients. SEO accomplishes this by boosting your search engine ranking, increasing your visibility, and elevating your online authority. In this competitive digital age, a sound SEO strategy plays a major role in shaping your growth and success.

Benefits of SEO for Healthcare

When you hit the sweet spot with your SEO strategy, you can enjoy increased website engagement, boosted online visibility, and greater brand authority. Best of all, you can get more patients in the door and start building long-term relationships.

• High-Quality Leads – When properly optimized for specific search phrases, SEO attracts high-quality leads interested in your specific healthcare services.
• Brand Awareness – When you consistently appear on the first page of search results, your increased visibility and awareness puts you at the front of patients’ minds. 
• Brand Authority – As more patients land on your site based on search results, Google takes note. The higher the engagement levels, the more Google recognizes you as a domain expert. 
• Affordability –  As long as you’re publishing highly optimized content, you can rely on SEO as a long-term affordable tactic to drive traffic and grow your practice. It requires an initial up-front investment, but it more than pays for itself over time, making it a cost-effective marketing tactic.

Components of a Medical SEO Plan

Ranking is great, but boosting the authority and trustworthiness of your website is just as essential. A comprehensive medical SEO plan doesn’t just attract patients to your site – it ensures they have a positive experience once they get there. To stand out in the competitive healthcare landscape, your website must inspire trust and confidence in everyone who visits. 

Content Based on Keywords

Keyword use requires finesse. Keyword stuffing reads poorly, and the use of the wrong keywords and phrases can do more harm than good. Medical SEO content should always be written by healthcare experts who are well-versed in developing target keyword strategies for practice owners.

Your Healthcare Blog

To consistently bring in new visitors each month, your website needs more than its primary pages. A high-quality healthcare blog that publishes fresh content regularly boosts search engine rankings and proves incredibly valuable to your patients. 

Medical blogs are unique because they are subject to HIPAA compliance and must avoid publishing any content that could “harm a person’s well-being.” A medical SEO expert can help ensure your blog is full of high-quality, relevant content that enriches patients’ lives and solidifies your reputation as a trusted authority in your field. 

Leverage Local SEO

Local SEO allows you to target users in your specific area. As you might expect, the more local your SEO, the more likely a patient is to book with your practice. If you have local competition, you can bet their websites are making use of city-and-town-specific keywords. If you aren’t doing the same, you won’t be able to rank, match their visibility, or compete with their marketing efforts. 

Improve Your Site’s User Experience

SEO can only get you so far. Once patients land on your website, their user experience will determine whether they stay or click away. The Onspire team offers medical website design for all specialties, improving the patient experience with fully responsive and mobile-friendly designs, HIPAA compliance and accessibility, and comprehensive SEO.

Track Your Results

Tracking SEO results is essential. Otherwise, it’s impossible to know whether your strategies are paying off. There are multiple tools and techniques available to track your campaigns, and Practis can help you monitor your position, calls, texts, website form submissions, and more to help hone your optimization tactics.

Let Onspire Perfect Your SEO Plan for Healthcare

If you’d like to see what strategic SEO can do for your practice, give us a call today. Our team of healthcare marketing experts will partner with you to develop a plan uniquely tailored to your services and goals. Whether you need medical website design, healthcare SEO, or online review management, Onspire has you covered.

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CHARLOTTE, N.C. (October 9, 2024) — Onspire Health Marketing announces the acquisition of Aesthetic Brand Marketing (ABM), a San Diego-based interactive web design and marketing agency focused on the elective healthcare market – primarily cosmetic surgery centers, dermatology practices and medical spas.

ABM specializes in digital marketing solutions that proactively build relationships with patients and prospects, including websites, search optimization, pay-per-click advertising, online marketing strategy and more. The capabilities of the ABM team further expand the fully integrated solutions of Onspire Health Marketing, a full-service firm that provides strategy-first marketing, branding and advertising to healthcare organizations of all types.

“We are thrilled to bring ABM into the Onspire family of companies,” said Brock Fay, Chief Executive Officer of Onspire Health Marketing. “Their specialization and expertise further strengthen our position  to support and deliver long-term, sustainable growth for our wide range of health-related clients.”

“In keeping with our mission to increase medical practice patient volume for the elective healthcare industry, as part of Onspire Health Marketing we look forward to providing even greater opportunities for our customers to scale and grow,” said Timour Haider, Chief Executive Officer of ABM. “As both companies are fully aligned on the most effective ways to drive value and growth, we see an exciting future ahead – for our customers and our team.”

“ABM clients will continue to work with the same trusted team they’ve come to rely on, utilizing the proven processes that have consistently driven their success,” said Mark Scholtemeyer, who will continue in his role as VP of Aesthetics, focusing on client relations and marketing services. “Our commitment to delivering an exceptional client experience, fostering growth and maximizing value remains unchanged – now further strengthened by the expanded resources, innovative tools and deep expertise of Onspire Health Marketing. Together, we are poised to offer even greater support and opportunities for long-term success to our clients.”

The addition of ABM brings together five companies in the Onspire Health Marketing family of companies. As a full-service agency with deep experience in marketing for medical practices, hospitals and health systems, health technology companies, payers, and many others, Onspire Health Marketing leverages digital innovation and comprehensive, data-driven strategies to accelerate intelligent growth.

“We are on a strong growth trajectory because that’s what our clients need – a single partner they can count on to help them excel across all marketing initiatives,” Fay said. “As we continue to advance our ability to ignite long-term growth and value for our clients through strategy and integrated digital marketing solutions, it’s our pleasure to welcome ABM to the Onspire team.”

About Onspire Health Marketing

Onspire Health Marketing serves as a catalyst of change and a strategic partner igniting long-term, sustainable growth across the healthcare landscape. With deep expertise in medical specialties and practices, we provide full-service capabilities to medical and dental practices, hospitals and health systems, technology-enabled health services, medical device and diagnostics firms, payers, boards and associations, behavioral health services, and others. As collaborative thinkers who combine digital innovation, data-driven marketing strategies and transformative growth solutions, our vision extends well beyond the conventional. We drive healthier brands through the power of authenticity, trust and innovation while accelerating intelligent growth for our clients. Learn more at onspirehealthmarketing.com.

About Aesthetic Brand Marketing

Aesthetic Brand Marketing Inc. (ABM) is a boutique medical marketing agency with distinct expertise in servicing the elective healthcare industry, specifically plastic surgeons, facial plastic surgeons, cosmetic dermatologists, medical spas, oculoplastic surgeons, and more. We specialize in custom-tailored website marketing solutions designed to drive new potential patient inquiries. ABM’s unique blend of internet consulting, search engine optimization and social media marketing, interactive expertise and digital PR all generate strong returns for our clients.

Between 2020 and 2024, U.S. digital political ad spending has surged by more than 156 percent. Your digital spending needs to be surging at the same time. Why? Because digital programmatic media is driving the health market right now.

Consider that 77 percent of patients perform online research before booking an appointment. Google receives more than 1 billion health questions every day, totaling 7 percent of all Google searches. Video is king: In 2024, nearly 9 in 10 consumers said they want to see more videos from brands, and those consumers are 52 percent more likely to share video content than any other type of content.

It’s clear you want a strong digital presence, but digital political ad spend in the 2024 election is anticipated to reach an all-time high of $12.32 billion, which is nearly three times the 2016 spend and almost $3 billion more than 2020. While there is more Connected TV (CTV) inventory to go around this year, advertisers should be aware of how inventory will be impacted.

Even as digital political ad spending soars, Linear TV and CTV will still represent the greatest overall spend in the political arena. Most spending will be in key battleground states like Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin. These are the states poised to see the largest share of political expenditure, which could profoundly affect local ad rates.

Spend Smarter: Understanding the Nuances

Media pricing will be affected, but don’t feel compelled to spend more or less – just aim for spending smarter. To do that, you’ll need to understand the nuances of the market and what is happening where.

Meta, for instance, is placing limits on political spending and posts to reduce the amount of political content in feeds. This presents an immediate opportunity to reach your audience with little political noise. Paid search is largely immune to political advertising. Maximize search engine marketing (SEM) to capture intent-driven traffic. Now is a good time to revisit your SEM ads to see if they will benefit from updating keywords for localized and voice search activity.

It’s not necessary to completely abandon Linear TV or CTV. Just avoid the general election run-up (Sept. 6-Nov. 5), and buy early to avoid “last in, first out” preemptive scenarios. Leverage the nimbleness of programmatic media, maximize channel integration and monitor closely to shift resources to top performers. At Dobies Health Marketing, an Onspire Health Marketing company, our team has the capability to track some viewership in linear TV and can integrate CTV to complement and extend reach and frequency.

From traditional media to streaming media and every platform in between, there’s so much to consider, and terrain is shifting constantly – but help is available for smart media planning. When you partner with Onspire, you partner with world-class media power integrating traditional and programmatic digital media. We bring experienced media buying capabilities for increased media efficiency and performance. Our team harnesses data and predictive intelligence to deliver and execute digital marketing strategies that are custom-built for your unique challenges. Contact us to learn more today.

CHARLOTTE, N.C. (July 11, 2024) — Practis announces the formation of Onspire Health Marketing, a full-service marketing firm that exclusively serves organizations within the healthcare industry. Onspire Health Marketing provides fully integrated digital marketing solutions alongside strategy-first marketing, branding and advertising services to meet every client’s needs.

With deep expertise in numerous medical specialties and practices, Onspire Health Marketing leverages digital innovation and integrated, data-driven strategies to accelerate intelligent growth. Its wide range of clients includes medical and dental practices, hospitals and health systems, technology-enabled health services, medical device and diagnostics firms, payers, boards and associations, behavioral health services, and other healthcare organizations of all types. 

The new corporate organization brings together Practis, MedPB and Dobies Health Marketing, three of the longest-standing marketing companies in their respective fields, plus tech enablement through the addition of HearWorks to create a specialized market leader. Onspire Health Marketing reflects the combination of their greatly expanded capabilities – with plans to add additional companies to the full-service platform in the near future. 

“Onspire Health Marketing delivers in ways few other firms can, because as an all-in-one company, we are unique in the depth and breadth of how we support long-term, sustainable client growth,” said Brock Fay, Chief Executive Officer. “No matter the size or scope, we help our clients navigate the challenges of the unpredictable healthcare landscape and empower them to thrive in ways that redefine purpose-driven growth.”

With the understanding that competing for growth in an ever-evolving marketplace requires the most comprehensive, highly skilled approach, the Onspire Health Marketing commitment lies in cultivating transformative strategies that resonate at the core of healthcare brands. 

“We are ushering in a future where healthcare is much more than a service – it is a beacon of wellness, accessibility and excellence,” Fay said. “The combination of full-service capabilities and tech-enabled growth solutions puts Onspire Health Marketing in position to propel our clients to unprecedented success.”

About Onspire Health Marketing

Onspire Health Marketing, backed by 424 Capital, serves as a catalyst of change and a strategic partner igniting long-term, sustainable growth across the healthcare landscape. With deep expertise in medical specialties and practices, we provide full-service capabilities to medical and dental practices, hospitals and health systems, tech-enabled health services, medical device and diagnostics firms, payers, boards and associations, behavioral health services, and others. As collaborative thinkers who combine digital innovation, data-driven marketing strategies and transformative growth solutions, our vision extends well beyond the conventional. We drive healthier brands through the power of authenticity, trust and innovation while accelerating intelligent growth for our clients. Learn more at onspirehealthmarketing.com. 

With more than 20 years of experience in graphic design, Laura is known for her ability to blend critical thinking with creativity, producing visuals that tell stories, inspire action and enhance brand awareness. “Laura is an award-winning graphic artist with a wealth of talent and experience,” said Thom Ludke, Vice President of Creative & Media Services. “Her proven ability to translate complex ideas into visually stunning designs makes her an invaluable addition to our firm.”

Prior to joining the Dobies team, Laura was a senior-level art director at Elevance Health, where she ensured design consistency and quality for a wide variety of projects, from high-profile multimedia campaigns to large-scale exhibit work. Additionally, as a senior designer for firms ranging from small studio environments to large corporations, she has extensive experience managing creative projects and delivering design excellence across a full spectrum of B2C and B2B sales and marketing needs. She is an alum of The University of Kansas with a fine arts degree in visual communications and graphic design.

“It’s exciting to join such a healthy, growing company – and a place where I’m not only helping to build healthier brands but also connecting people to better health,” said Laura. “It’s amazing to be able to make a difference by doing what I love, and I’m thrilled to be here.”

Laura’s arrival is part of a broader growth trend at Dobies Health Marketing, where the creative and media team recently welcomed Senior Media Planner Tonya Morton and Production Artist Maggie Krout. If you’re interested in joining the team, opportunities are still available – view current openings here and apply today.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.