Choosing an outstanding audiology website design company is critical. An expert design team can ensure your site is intuitive, attractive, and authoritative, helping it stand out in the competitive audiology industry. Below, we look at the top ten questions to ask when deciding on the right website design company. 

1. Can I see examples of audiology websites you designed? 

Request samples of audiology websites the company has already designed. This is, naturally, an essential part of the selection process. When reviewing the sites, check for visual appeal, ease of navigation, and how the sites look on both desktop and mobile. Trust your gut – if you are having a less-than-satisfying user experience, they’re probably not the design company for you.

2. Do you offer audiology search engine optimization (SEO)?

A top-tier audiology website doesn’t just look good – it attracts patients. Otherwise, you end up with a beautiful site that no one sees. That’s where SEO (search engine optimization) comes in.  Search engines like Google have higher standards for healthcare websites, and the ideal design company knows how to optimize for audiology specialties. Ask your potential designer whether they offer SEO Services for audiologists for expanded visibility and boosted search engine results.

3. What experience do you have designing audiology websites?

Audiology websites aren’t your average websites. They must be ADA-compliant and bring in patients looking for your specific services. Review the design company’s portfolio, specifically its history with medical practices and healthcare organizations. It’s always best to go with someone familiar with compliance considerations and the unique needs of an audiology practice.

4. How do you approach HIPAA compliance and patient privacy?

Per HIPAA, your audiology site must follow strict privacy rules and regulations. The ideal audiology web design company knows these compliance requirements like the back of its hand and specializes in stringent security measures that protect sensitive patient information.

5. How do you integrate HIPAA-compliant online appointment scheduling and patient portals? 

These days, appointment scheduling and patient portals are a must-have for audiology practices. In addition to making your patients’ lives easier, they’re more likely to book a first appointment if they can do so online – and fast. Ask whether the web design company has experience with these features so your patients can schedule online and securely access medical records.

6. How do you ensure the audiology website’s security? 

Websites get hacked more than you might expect. What’s worse is that  43% of website attacks target small businesses. Because it houses sensitive medical data, your website’s security is paramount. Ask the design company about the measures they take to guard against cyber threats like encryption. It’s also good to see whether they do regular backups and vulnerability monitoring.

7. What is your process for continued support and maintenance? 

Contrary to what some people think, websites do not fall in the set-it-and-forget-it category. Regular updates and maintenance help ensure your audiology site stays functional, secure, and up-to-date. As such, the ideal website design company has a proven process for ongoing maintenance that includes software updates, bug fixes, and tech support.  A successful, lasting relationship with the design company will require that they be accessible, responsive, and communicative. You should have a clear point of contact when you need support, or your site requires updates.

8. How do you optimize site accessibility for patients with disabilities? 

Making your audiology website accessible to people with disabilities is a legal requirement in many jurisdictions, but even if it weren’t, it’s just a good rule of thumb. Make sure the web design company you’re considering follows Web Content Accessibility Guidelines (WCAG), and ask about corresponding features like color contrast, alt text for images, keyboard navigation,  and other accessibility attributes that make your website as inclusive as possible.

9. What content management system (CMS) would you recommend for my site? 

Appropriately implemented content management systems (CMS)  make website updates and maintenance easier. First, ask which CMS the web design company recommends for your audiology website. Next, determine whether they offer training or ongoing support to help your team make the most of the CMS.  MedPB, an Onspire Health Marketing company, builds audiology websites using WordPress, a popular and simple CMS with outstanding support. Design companies that hard-code without CMS are a red flag because they can charge astronomical prices for even the most straightforward updates.

10. Do you offer responsive website design for mobile devices? 

About 50% of website visits occur on a mobile phone.  That’s why having a site that’s optimized for a superior mobile experience is critical. Mobile-friendly audiology websites also fare better in search engine rankings. The best audiology website design is responsive across various screen sizes, ensuring a positive user experience on every device.

Onspire: Superior Audiology Website Design 

Depending on the design, your audiology website will either be a hindrance or an invaluable help. It will either instill confidence and trust in prospective patients or send them running toward your competitors. That’s why the right elements must be in place. High-quality security, SEO, ease of use, and aesthetics have the power to convert visitors into patients – and the right web design company hits every mark with expert precision.

If you’re ready to grow your audiology practice and make a stellar first impression, Onspire can help! Contact us today to get your free website assessment.  

Four important qualities to look for in your search for exceptional marketing support:

1. Your ideal marketing partner will specialize exclusively in healthcare.

Many agencies claim to offer the level of specialization you need, but in reality, very few are dedicated solely to the health industry. When you have a partner who can authentically say healthcare marketing is ALL they do, you have a partner with an in-depth understanding of all your challenges – and all your opportunities.

This type of partner will bring you unparalleled advantages. They excel at staying on top of new and emerging trends in the constantly evolving healthcare landscape – and advertising landscape – to ensure your marketing efforts are on target for greater consumer engagement and better ROI. They will be keenly familiar with the best media outlets for your communications, and well-versed in pertinent industry regulations to avoid non-compliance in areas like HIPAA (such as pixel tracking vis-à-vis patient privacy), ADA, CMS-related marketing and others.

2. Look for a partner with demonstrable expertise across all your digital marketing needs.

Having multiple, siloed vendors creates hassles that range from complex billing and budget allocation to disjointed messaging that leads to inconsistent branding. Look for a partner who can help you maximize impact through economies of scale, panoramic strategic insight, simplified project management and more. Plus, you will work with one unified team of experts who consider it their shared mission to help you succeed.

3. For ultimate effectiveness, choose a marketing partner who is committed to strategy first.

How much market share can you capture with the funds you have? How can you maximize the reach of every marketing dollar? What KPIs should you track? Decisions about marketing need to dive deep, so you need a partner who is both data-driven and steadfast about engaging in strategy first. As the framework for making smart decisions, strategy is the foundational, data-driven process by which business goals are defined and road maps to success are created. If your marketing partner equates strategy to a marketing plan or advertisement, they do not operate with a strategy-first ethos.

4. If growth is your goal, make sure your marketing partner shares that goal and infuses it into the work they do for you.

Accelerating intelligent, purpose-driven, sustainable growth to serve more people in more personalized ways – that’s the objective behind any successful healthcare organization, so it should also be the goal of any agency partner you choose. Look for a marketing partner with the depth and breadth of expertise to serve as your strategic growth advisor. A partner who will go well beyond conventional marketing to be a catalyst for change – who will harness data and integrated, tech-enabled growth solutions to deliver reliable, transformative results.

Comparing What Agencies Offer

When evaluating potential agencies, it’s crucial to ensure your top choice offers the following:

• Proven capabilities and successes in healthcare marketing strategy as well as tactical execution.
• Transparency and regular communication to keep all stakeholders informed and aligned.
• Commitment to leveraging technology and data to ensure high-quality marketing with measurable results.

At Onspire Health Marketing, we’re building healthier brands across the industry, offering a complete array of marketing services from data-driven strategy through patient experience and beyond. Contact us to learn more about how we are the full-service, healthcare-specialized marketing partner for you.

According to the National Institute On Deafness and Other Communication Disorders, 38 million+ Americans struggle with some level of hearing loss, yet only a fraction seek medical help. As an audiologist,  there is a vast untapped pool of potential patients – including a younger demographic that you may not typically target with your marketing. 

According to the National Library of Medicine:

• The mean age of individuals with self-reported hearing loss is 57
• The mean age of those who own hearing aids is 60
• Individuals in the youngest age group (<35) were more likely than others to classify their hearing loss as profoundly impaired

According to these statistics, failing to speak to a younger demographic is a critical error that can cost audiologists both revenue and credibility. If you’re looking to shift your messaging in 2024 to be more inclusive, MedPB, on Onspire Health Marketing company, can help you embrace marketing strategies that cast a broader net and appeal to audiences both young and old. 

Benefits of Attracting Younger Audiology Patients

Bringing younger audiology patients into your practice has many benefits. While it can be challenging to shift your messaging and marketing tactics, the potential for practice growth is significant. 

Younger Patients Mean:

• 20+ years of potential service  
• Multiple upgrade opportunities  
• $30,000+ of potential lifetime customer value  

Also worth noting: Younger patients often have solid insurance coverage through their employers, and they add long-term value. When intentional and strategic about marketing to younger audiology patients, you can edge out the competition because this is a demographic most audiology clinics neglect. 

#1 Make Things Convenient

It’s important to remember that a younger audience isn’t retired and they don’t have the same work/life balance or schedule your elderly patients might have. Like most demographics, younger patients are looking for the most hassle-free solution. Brainstorm ways to make your practice the clear, easy choice in your area. You might consider offering telehealth consultations, or special “worker” appointments after-hours or on the weekends. 

#2 Price For The Future/Offer Financing

Pricing for the future (not the past) means considering the following: Is your traditional up-front out-of-pocket approach attracting or repelling younger people? Can you create a pricing option that is more attractive to someone who is not of retirement age, or who would prefer to pay every month as opposed to up-front? Convenient financing options appeal to a younger patient group and help you maintain your edge in a competitive industry.

#3 Reject The Idea That Audiology Is For The Elderly

Understandably, most audiology clinics position themselves as serving elderly communities. However, focusing solely on this age group can exclude younger people who need your services. 

There are several ways to switch up your messaging to be more inclusive and attractive to younger patients:

• Look over your website photography: Is there any diversity? Or do all your patient photos look the same and represent the same patient group?
• Check your tone/voice: Are you speaking exclusively to a certain age group or people who are already experiencing hearing loss? If so, you’re missing out on an opportunity to speak to a younger audience and attract people interested in hearing care and preventative care.
• Research how a younger demographic behaves, and take their behavior into consideration when strategizing for marketing and campaigns.
• Younger patients are very motivated by ease and convenience. Is your audiology website design as accessible and streamlined as it can be? Are you hours, location, and contact information clear? 
• Are you offering any appointment times that might help younger, working adults get into your clinic? For example, could you stay open one evening a week to accommodate patients with 9-5 jobs? 

Let Onspire Help You Reach Younger Audiology Patients in 2024

If you’re looking to attract younger audiology patients with fresh messaging and marketing strategies 2024, Onspire can help. Contact our team today to sharpen your competitive edge, boost your reputation, and strengthen trust and loyalty with your patient base. We can help you audiology social media that speaks to a wider audience, audiology SEO that targets multiple age groups, and audiology PPC ads that attract the right patients at the right time. 

Want to learn how to attract more patients? We can help!
 Chat With an Audiology Expert

Medical marketing automation has come a long way, and it can take your practice farther, too. While you can’t completely automate your marketing efforts, there are areas where automation can streamline and enhance your strategies, making them more effective and efficient. 

MedPB specializes in healthcare marketing and audiology marketing automation that helps practices reach their growth goals by utilizing the latest tools and techniques. Below, we look at how you can get the most out of audiology marketing automation to help take your campaigns to the next level. 

What is Marketing Automation for Medical Practices?

Marketing automation for medical practices, also known as martech, involves automation tools that streamline social media posts, email marketing, ad campaigns, and more. With certain repetitive and time-consuming tasks automated for maximum efficiency, you can get the most out of your marketing strategies while also making things easier for your patients. 

With medical marketing automation tools, you can automate:

• Patient and physician referrals
• Online listing management
• Email and text messaging
• Online reputation management
• Testimonials page
• Personalized ads
• Lead prioritization
• Behavioral targeting

What Can Audiology Marketing Automation Do For Your Practice?

Audiology marketing automation tools help you ensure your messaging is seen and heard by the right audience at the right time. Done properly, marketing automation can boost brand awareness, increase patient engagement, and help you grow your practice in 2024. 

Gather Patient Data

It’s easy to assume you know all there is to know about your audience, but audiology marketing automation can offer fresh insight into critical patient data. Healthcare marketing automation tools like customer relationship management platforms (CRMs) can help you gather valuable patient information, including user demographics and behavior while on your site. Once you’ve collected this valuable data, you can start running patient-centric campaigns.

Run Your Campaigns

Audiology marketing automation can help you plan and run your campaigns. From social media scheduling to strategic paid ads to email newsletters, reminders, and special offers, healthcare automation can educate and engage patients while generating more appointments. 

Conduct Marketing Analytics

After gathering patient data and trying new marketing campaigns, medical marketing automation can help you collect valuable insight into the success of your campaigns. Manually gathering marketing metrics is neither efficient nor effective, so analytics prove incredibly valuable. With the data you’ve collected, you can revisit your campaigns, optimize even more, and refine your strategies for optimal results. 

MedPB Can Help You Boost The Quality of Your Campaigns

One of the best ways to boost your marketing efforts in 2024 is by embracing audiology marketing automation. If you need help knowing where to start, MedPB can help you understand what tools and techniques will work best for you.

We understand that each practice is unique, with distinct offerings and growth goals. Together, we can develop a savvy strategy for creating campaigns that boost your visibility, reach the right patients, and even enhance your reputation to build greater patient trust. Call us today to get started!

As an audiology practice owner, you understand how critical it is to optimize your recurring revenue streams. To achieve growth and offer the very best patient care, you must be able to embrace both traditional and innovative steams, but deciding which to focus on can be challenging.

The best recurring revenue streams for audiologists help you reach a broader patient audience, grow your practice, and maintain a competitive edge in your field. Below, we look at 5 recurring revenue streams, both traditional and emerging, that will help you breathe new life into your practice and hit your growth goals in 2024. 

#1 Maximize Revenue Through Hearing Aids and Assistive Devices

As you know, hearing aids are the cornerstone of audiological care, and they offer a significant recurring revenue stream. But it’s worth taking a fresh look at hearing aid accessories and assistive devices to help maximize your revenue. 

The following accessories and assistive devices can provide supplemental revenue for your practice:

Custom Earmolds and Ear Tips

Personalized molds can improve overall comfort, enhance sound quality, and reduce feedback. Anyone can benefit from a custom earmold or ear tip, but it can be helpful to hone in on your target demographic. For example, a musician could achieve better tonal accuracy with a high-fidelity earmold, and these are the types of specific scenarios to keep in mind when expanding your revenue streams.

Wireless Connectivity Solutions

Now more than ever, patients are prioritizing wireless solutions that help keep them connected. Bluetooth-enabled hearing aids let wearers effortlessly connect to their TVs and smartphones to conveniently experience their favorite podcasts, shows, and music for maximum convenience. Whether someone is shopping for the first time or looking to upgrade their device, wireless options are increasingly popular and can help boost trust with patients who will appreciate you making their lives a little easier.

Go Beyond Hearing Aids With Assistive Devices

Assistive devices like Personal Sound Amplification Products (PSAPs), tinnitus maskers, captioned phones, Assistive Listening Devices (ALDs), and alerting systems all help improve a patient’s quality of life. Many people are unaware of these products, but taking the time to understand their unique struggles and needs allows you to make thoughtful suggestions that benefit both patient and practice. 

#2 Counseling and Rehabilitation Programs

Patients experiencing hearing loss often struggle with emotional and psychological distress, isolation, or grief. They can feel discouraged, lonely, or disconnected. Some audiology practices offer counseling in areas like tinnitus management (coping strategies and relaxation techniques), effective communication techniques, and adjustment counseling to help patients manage their expectations and remain encouraged. 

Rehabilitation programs offer auditory training exercises that help patients transition and manage their hearing loss. There is a wide variety of useful techniques, including targeted listening exercises, visual communication tips, exploring effective communication strategies, and even developing lip-reading skills. 

#3 Capturing Revenue From Specialized Audiology Services

Specialized audiology services can open up an entirely new world of revenue. Whether you want to focus on one specialized service or offer multiple niche options, expanding into these areas can be both exciting and rewarding. Specialized audiology services can include pediatric audiology, geriatric audiology services, tinnitus management, industrial audiology, or audiology for musicians and performers. Wherever you choose to put your focus, specialized audiology services can help you rise above the competition, achieve higher margins, and boost patient loyalty.

Let MedPB Help You Meet Your Growth Goals in 2024

If you embrace and emphasize new recurring revenue streams in 2024, you’ll need to update your marketing to reflect your offerings. MedPB can help you refresh your website, rethink your messaging, and hone your marketing strategies to generate more appointments for your practice.

If you’re looking to level up in 2024 and build trust like never before, the right audiology marketing strategies can make all the difference. Contact our team today to sharpen your competitive edge, boost your reputation, and strengthen trust and loyalty with your patient base.

Want to hear more about how you can increase your practice’s revenue? Chat With an Audiology Expert

Superior waiting room solutions engage and support patients so nothing is wasted – not even the time they spend waiting. The best part? Small changes like tweaking your patient flow or implementing new technology can make patient satisfaction soar. Below, we look at 4 patient-pleasing waiting room solutions you can easily implement in 2024. 

See also: The Expert’s Guide to Growing Your Audiology Practice This Year

Bring Tech to The Table

Today’s waiting room looks a lot different than the waiting room of twenty years ago! Look around, and you might see hand-held buzzers, an entertaining live stream of the local zoo, or iPads connected to every chair. We’ve all spent a half hour on our phones in what feels like seconds. That’s the idea here, and it’s a phenomenon that serves waiting rooms well. 

• Apps and buzzers – Some practices use apps or two-way patient text messaging to notify patients when the doctor is ready to see them. Other times, buzzers are handed out, just like at a restaurant. Both options allow patients to step outside, grab a coffee next door, or head to the restroom without worrying.
• Tablets – To help patients pass the time, some practices now offer tablets or iPads, usually tethered to a table or chair. It’s a good idea to pre-load the tablet with digital magazines, games, and popular apps. Patients could even check out your newly optimized audiology website to learn more about your practice, or connect with you on social media!
• Free Wifi – By offering free wifi and charging areas, you can help patients feel less anxious about waiting. When they can keep their phones charged and stay connected to emails and messages, patients will feel less stressed about waiting. If they haven’t already, they might connect to your intuitively designed audiology website that lets them complete forms online. 

Educational Materials and Videos

Your waiting room is the perfect place to offer valuable medical information and support to your patients. While you have them, you have the opportunity to capture their attention and bring awareness to services and products that can enhance their lives. 

MedPB TV

TVs in the waiting room can be mind-numbing distractions or valuable educational resources. MedPB allows you to showcase your unique services and offerings to patients who are already in need and on the path to improving their health. While they wait, patients can learn about a treatment or device and they can discuss it with you while it’s fresh in their mind. 

Educational Brochures

In the waiting room, patients are often sitting with questions or concerns about their treatment. If there’s a pamphlet, brochure, or other educational material about their condition, there’s a good chance they’ll pick it up. Like MedPB TV, educational brochures give patients a chance to explore services and products that can help improve their lives, making them more receptive to discussing these options during their appointments. 

Health Education Posters

Health education posters can be a fun way to pass on valuable wellness-boosting information, and there are many attractive, artistic options these days. Posters can be framed to add a nice aesthetic to the room while also serving up practical value to waiting patients. For example, you might have a poster with helpful info on hearing loss, key facts about tinnitus, early warning signs of hearing disorders, or hearing loss communication tips. The American Speech-Language-Hearing Association offers a wide variety of consumer education posters on its website. 

Your Waiting Room Liaison

You don’t have to have a big operation to have a waiting room liaison. Usually, your front desk staff can integrate liaison responsibilities into their day seamlessly, if they haven’t already. Acting as a liaison simply means placing special emphasis on the arrival and waiting room experience, ensuring no patient feels ignored or abandoned.

A waiting room liaison: 

• Greets patients warmly
• Does their best to answer any questions
• Helps them with paperwork if needed
• Keeps the waiting room presentable and comfortable
• Assists patients with any technology
• Can assist patients with mobility issues

Connect to The Community

The waiting room offers a great opportunity to help patients feel connected to the community and to remind them that you are a proud community member as well. After all, your practice is a local business, not a mammoth corporation disconnected and far removed from its clients. Generating a sense of community in your waiting room can remind patients of this fact, helping them feel more at ease and confident. 

You can create a community connection in your waiting room by:

• Teaming up with local artists to display their work
• Having a community bulletin board
• Showing community pride with photography, signage, etc.
• Promoting healthy living activities and events within your community

Maximize Waiting Room Marketing Potential

If you’re looking to level up in 2024 and build trust like never before, the right audiology marketing strategies can make all the difference. Contact our team today to sharpen your competitive edge, boost your reputation, and strengthen trust and loyalty with your patient base.

Want to see how we can help your practice grow?  Chat With an Audiology Expert

Well-built blog catalogs are time-consuming. They’re also essential if you want your audiology website to stand out. Patients looking for an audiologist in their area need to know you’re knowledgeable and attuned to their needs. A thoughtful, high-quality blog instills trust, empowers readers, and inspires them to act. If you’re trying to improve your hearing aid marketing efforts, a blog is a great place to start. 

Below are five blog topics to help potential patients see you as a trusted professional in your field. These topics can also encourage readers to take the next step in their hearing aid journey. Whether they’re trying to decide if a hearing aid is right for them or they need to choose the best type to fit their lifestyle, the following blog ideas will help them feel equipped to make the right decision. 

The Benefits of Bluetooth Hearing Aids

Whether someone is getting their first hearing aid or they’re looking to replace the one they have, patients have plenty of questions. One common question is whether a Bluetooth hearing aid is right for them. A blog about the benefits of Bluetooth hearing aids can help a patient decide once and for all to take the plunge with a new device. Be sure to have a clear call-to-action in the blog so people can reach out right away for an appointment. 

Hearing Aids for Tinnitus

Not all individuals with Tinnitus realize a hearing aid can help. When searching for Tinnitus relief online, a prospective patient who comes across this topic is going to be highly interested in what a hearing aid can do for them. An important component of hearing aid marketing is helping people understand how the device can improve their quality of life, so Tinnitus is an important topic.

The American Tinnitus Association  recommends hearing aids for some Tinnitus sufferers, noting that, “Hearing aids can be classified as a type of sound therapy because they augment external noise as a way of increasing auditory stimuli and diverting attention from the perception of tinnitus.” In this blog article, make suggestions as to what hearing aids might work best for someone with Tinnitus.

Face Masks and Hearing Aids

These days, many elderly folks continue to wear facemasks in crowded public spaces and during cold/flu/COVID season. Although it might sound obvious, people should be reminded that hastily removing a mask can knock their hearing aid loose and onto the ground, potentially causing it to break. 

In this blog, you can include photos or diagrams of the proper way to remove a mask without interfering with your hearing aid. It’s a simple but needed reminder, as it only takes one wrong mask removal to damage an expensive hearing aid. Be sure to close the article by reminding the reader that if they have a damaged or underperforming hearing aid, you can get them into a new one.

Hearing Aids and Memory Loss

According to the National Institute of Health, hearing aids reduce the rate of cognitive decline in older adults at high risk of dementia by almost 50% over a three-year period. Any intervention that helps slow age-related cognitive decline will be of great interest to potential patients in your area. 

In this blog, hone in on research conducted by the National Health Institute. By drawing from science-backed studies and sharing hopeful statistics, you can encourage people to take action to protect their health. Be sure to include examples of hearing aids that might help with cognitive decline and a number where they can reach you to learn more.  

In-Canal VS. Behind-the-Ear Hearing Aids

Patients who need their first hearing aid or are looking to upgrade can get easily overwhelmed by their options. They might feel hesitant to reach out and discuss things with an audiologist because they don’t want to experience a sales push. Fortunately, hearing aid marketing doesn’t have to be about hard selling people on a product – it can be about offering valuable information and empowering patients to take the next step.

If patients can find high-quality blogs that help empower them to make informed decisions, they’re more likely to reach out for an appointment. In this blog, cover the benefits of in-canal and behind-the-ear hearing aids, highlight the differences, and provide examples of each. 

Boost Appointments With An Attention-Grabbing Blog

If you’re ready to take your website to the next level, a well-written blog catalog is essential. A collection of SEO blog articles that speak to patient needs will not only keep people coming back to your site, it will also cause them to see you as a trusted expert in your field. Writing engaging blog articles is time-consuming, but the team at MedPB can help! Call us today to get your blog growing.

Whether you need to create a new website or reimagine an old one, the importance of your online presence cannot be overestimated. Think of it this way: You wouldn’t want patients walking into a messy waiting area or dealing with a rude staff member. Likewise, you don’t want a prospective patient’s first impression to be a clunky, funky website.

Your audiology website should always be working for you, never against you. If your website leaves a lot to be desired, you may never know how many potential patients chose another audiologist. Luckily, you can reap the rewards of a refreshed, optimized design with a little help from the audiology specialists at MedPB.

Compelling Content

These days, everyone has a website. That means yours needs to be the best. The most common way patients find a new audiologist is through an online search. They have choices, and they’re going to make them in a matter of seconds while scrolling your site.  So how do you get them to stay? Compelling content is a great place to start. 

High-quality content and resources that answer their questions will keep prospective patients on your site. The better your content, the more authoritative and professional your practice will appear. Many audiologists neglect their websites because they’re busy providing essential care. That’s completely understandable, and it’s the reason MedPB exists! We handle the content so you can focus on doing what you do best. 

Patient-Centric Design

In the real world, people judge books by their covers. And they judge businesses by their websites! You could have the most outstanding audiology practice in the country with the highest standards of excellence, but if your website is wonky, you won’t attract the right patients. 

Patient-centric design means the patient experience is paramount. The experts at MedPB will partner with you to ensure your website reflects your industry authority, professionalism, and commitment to patient care.

Great audiology website design includes elements like:

• Clean, uncluttered design
• Easy to read and navigate
• Clear CTAs (calls to action)
• Well-organized substantive content
• Easy to access contact info and patient portal 

HIPAA and HITECH

Medical websites are unique because they have distinct rules and regulations around patient privacy. That’s why it’s so important to partner with audiology website design specialists who have years of experience optimizing medical websites while understanding HIPAA and HITECH requirements. 

If your website collects, displays, stores, processes, or transmits PHI (protected health information), then it must be HIPAA compliant. MedPB can help ensure your site achieves and maintains compliance if it contains any of the following features:

• Patient portals
• Live chat
• Online appointment scheduling
• Option for patients to submit emails via your site
• Contact forms that collect and submit health-related info

Build Your Blog

If you don’t have a blog, you probably should. If you do have a blog, it probably needs attention. Blogging is the last thing audiologists have time to do, but a well-written blog that’s crafted with audiology SEO in mind is essential to get the most out of your audiology site. 

When patients search for information and guidance, they gravitate towards engaging, well-written blogs that answer the questions and point them in the right direction. If you don’t have a blog, or your blogs are thrown together, it reflects poorly on your practice. MedPB can help you build a blog catalog that positions you as a trusted, authoritative voice in audiology. 

Interactive Features

The best way to get a potential patient to stay on your page is to get them to interact. The more they interact, the more likely they will move to the next stage by calling, messaging, or booking an appointment. If your website lacks interactive features, you have a tremendous opportunity to increase engagement and boost new patient inquiries. 

MedPB can help you implement interactive features like:

• CTA (call to action) buttons
• Online appointment scheduling
• Quizzes
• Interactive and responsive medical/insurance forms
• Patient portals with insurance details, contact info, and personal medical information

Feature Patient Testimonials

Believe it or not, patients are more likely to peruse reviews and testimonials than they are to research your credentials. Ultimately, they want to know what kinds of experiences others are having while under your care. It can be easy to feel like you have no control over the number or quality of your reviews, but that doesn’t have to be the case. 

If you need more high-quality patient testimonials and reviews, contact MedPB today. Our Online Review Builder helps drive more patients to your practice by building trust and credibility with potential patients. As a bonus, you can feature the best testimonials on your site to inspire confidence and more booked appointments. 

Optimize for Mobile 

Have you ever skimmed a website on your phone that didn’t fit or function well? That’s because the website wasn’t optimized for mobile use. If you’re like us, your confidence plummeted and you clicked away pretty fast. That’s because it’s hard to put your faith in a business that isn’t impeccable with its online presence. 

MedPB can help optimize your audiology website for mobile so potential patients have a positive experience on their desktop, phone, or tablet. Mobile-optimized websites tend to have smaller images, larger buttons, simple navigation menus, and clear, readable fonts. The team at MedPB specializes in mobile optimization because we understand how frequently patients search for providers on their phones, and how first impressions are everything.

Let MedPB Put Your Website to Work in 2024

Your audiology website is more than just pictures and words – it’s your greatest asset when it comes to marketing and practice growth. A website can make or break a business, but websites aren’t set in stone! 

In 2024, let the experts at MedPB partner with your practice to create a polished and professional online presence. In addition to expert audiology website design, we offer email marketing, an online review builder, social media management, PPC (pay-per-click) ads, and more.

Ready to start generating more new appointments? It’s easier than you think! Give us a call!

Healthcare marketing strategies are constantly evolving. HIPAA compliance, privacy concerns, waning patient trust, and AI marketing tools are just a few factors to consider. Practice growth professionals can help you maximize your budget to ensure you spend your funds wisely, achieve growth, and stand out in a highly competitive industry. 

Healthcare Marketing Stats for 2024

Healthcare marketing statistics can shed plenty of light on patient behavior, attitudes, and habits. A savvy marketing strategy takes this data seriously and plans accordingly. For example, internet users don’t like the feeling of being “sold” on a service – they want relevant, high-quality content that answers their questions. And the number one thing people check when searching for a new doctor? Their online reviews. 

Here are some numbers to keep in mind as we head into the new year:

• 66% of internet users search online for information on medical issues
• 70,000 health-related online searches take place per minute, each day
• 73% of Americans get health-related information from the internet
• Approximately 71% of patients look at online reviews first when choosing a doctor
• Almost 90% of older social media users reported using Twitter or Facebook to find and share health information

Before You Budget: Set Growth-Focused Goals

Before you budget, narrow down your goals for the coming year. The best way to set practice growth goals is by being specific and intentional. Use the following steps to set your goals:

• Identify your key objectives, ensuring they align with your vision and mission
• Break goals into actionable targets using the SMART method
• Assign responsibilities to promote teamwork and accountability
• Create a system for tracking progress and milestones
• Review and adjust periodically

How Much Should You Spend on Marketing in 2024?

Many growth experts recommend dedicating 8-10% of your total operating budget to marketing efforts. But we regularly meet practice owners who budget in this range and end up with little to nothing to show. That’s why a custom, audiology-specific marketing plan is critical for practice growth in 2024. MedPB can help you decide what and where to spend to grow your ROI and practice effectively.

#1 Identify Wasteful Spending

As a practice owner, you know that every penny counts. That’s why identifying wasteful marketing spending is critical. MedPB can help you spot unnecessary outflow using real-time tracking tools. Then, we can help you invest in custom marketing strategies that will actually win new patients and expand your reach in 2024.

#2 Prioritize Patient Satisfaction

At MedPB, a patient-centric philosophy is the foundation of all we do, and it has a huge impact on our marketing efforts. When setting your budget for 2024, try to imagine what your patients will enjoy most. For example, you might get impressive results with a refreshed website with more blogs and educational resources. Or, you might add a hint of gamification to your patient portal to make things a little more fun. MedPB can help you explore options for your unique patient profile. 

#3 Keep Tracking and Monitoring Your Results

The best way to see positive results with your marketing efforts is to stay on top of them. As a practice owner, you won’t always have time to check your results, but your partners at MedPB will. By consistently tracking and monitoring the results of your website, emails, PPC ads, etc., we can tweak and adjust in real time for maximum growth and impact. 

Expert Guidance on Your 2024 Audiology Marketing Budget

As a practice owner, you know how essential marketing is, but you haven’t got time to figure out what works. And you shouldn’t have to! 

The right audiology marketing team is ahead of the trends, has an eye on HIPAA compliance and privacy, and knows a patient-centric approach makes all the difference. Our personalized marketing plans develop savvy strategies in the following areas:

• Audiology websites & SEO
• Google PPC (Pay-Per-Click) advertising
• Facebook Ads (management & spend)
• Live Chat website software
• Email marketing to database & prospects
• Physician referral or liaison

If you’re ready to reach your growth goals in 2024, give MedPB a call today!

With marketing, what worked in 2023 might not hit the mark in 2024. Maybe you want to explore new strategies, like PPC ads, or a refreshed website with eye-catching design and killer content. Whatever your vision, getting specific is essential, and knowing where you want to go in 2024 makes all the difference.

2024: No Vague Goals Allowed

The funny thing about goals is that we think we know what they are. But many times, if we had to write them down, we’d have trouble with specificity. That’s because we keep big pictures in our head, but we don’t usually get granular until we’re forced to map things out.

For example, you could set a goal to “grow my audiology practice in 2024.” It’s a good goal in theory, but it’s too vague to be effective. That’s where the S.M.A.R.T. goal system comes in, encouraging goals that are Specific, Measurable, Achievable, Realistic, and Timely.

Here are some goals you might have for your audiology practice in 2024:

1. Get more patients
2. Reduce the number of patient no-shows
3. Go paperless as a practice

These are all good goals, but they’re too vague, which ends up causing paralysis and indecision. Let’s take a look at the same goals, reworked to fit the S.M.A.R.T. goal criteria:

1. Get at least one new patient each month of 2024
2. Use SMS reminders (text messages) for appointments, with a goal of achieving a no-show rate of less than 5% in 5 months
3. Implement an electronic medical record system (EMR), with a goal of having 0 paper patient files within 4 months

Setting yourself up for success in 2024 means setting goals that are specific and measurable. Plus, specific goals will help your marketing partners propel your practice forward in exciting new ways. 

Look Back With Curiosity

Metrics, data, and patient feedback are essential for understanding your practice’s strengths and weaknesses, even if it isn’t all good news. So grab a glass of eggnog and put your Growth Mindset thinking cap on, the one that says, “I’m going to use everything, the good and the bad, to make my practice better in 2024.” That’s the spirit!

Measuring Key Performance Indicators (KPIs)

Healthcare KPIs (key performance indicators) measure success, offer transparency, and help drive growth. But they don’t do any of these things if you don’t know where, or how, to look. The MedPB team can help you determine which performance indicators are most relevant, and develop a savvy practice growth strategy suited to your goals. 

Customer Feedback and Satisfaction

Patient trust has taken a hit in the past few years. Since people tend to be more skeptical these days, your online reviews should reflect your integrity and professionalism. MedPB’s Online Review Builder increases patient reviews, site visitors, patient calls, and patient leads, all while strengthening your online presence and reputation. 

Look Forward With Specificity

Plan Your Marketing Budget for 2024

Budgeting is no one’s favorite pastime. However, setting your 2024 marketing budget can be exciting because new methods mean new results. For example, one of our clients invested in our Online Rareer Builder and saw an average of 6-10 new patients monthly – an 89% increase.

Set your 2024 budget with these things in mind:

• Know your external costs
• Clearly define your goals
• Consider your sales funnel
• Choose which marketing strategies you want to try
• Research marketing strategy costs

The team at MedPB can help you understand which strategies will be most effective for your unique goals. From PPC ads to social media campaigns to optimized audiology websites, we’re here to help you transform areas of potential growth into areas of exponential growth. 

Know Your Marketing Options and Their Benefits

Trying to stay on top of marketing strategies can be overwhelming. What’s more, healthcare marketing methods and best practices are always evolving, making it impossible to “set it and forget it.” That’s where audiology marketing specialists come in. They understand that you have your hands full as it is, and they create custom marketing strategies that work. 

The team at MedPB can help with:

Audiology PPC Ads (pay-per-click): Put your audiology practice at the top with affordable, effective paid aids

Audiology Websites: Patient-centric, SEO-optimized websites that pre-sell patients and generate more appointments

Online Review Builder: Get found, stand out, and drive more patients to your practice

Email Marketing Plus: Educational and promotional emails that increase patient loyalty and engagement while educating them on exciting new developments in technology and treatment

Planning for a Successful Year Ahead

If you need help planning for 2024, MedPB is on the job. We’ll help you collect insights from the past year and create custom marketing strategies that drive practice growth. Whether you need a refreshed website, more and better online reviews, or to expand your social media presence and boost patient engagement, we’ve got you covered. 

Take a look at our plans and pricing to get started!