Read it here: http://www.kaiserhealthnews.org/Features/Insuring-Your-Health/2012/Michelle-Andrews-on-hospital-patient-perks.aspx

It’s sad, but true, consumers define quality with terms including clean, quiet, good food and modern. That means some consumers are likely to choose a hospital for the rewards/incentives it offers. But as a health marketer, I want to help consumers choose (real) quality FIRST and get the front-row parking space as a bonus for doing the right thing. Am I the only one who worries about the consequences of people making healthcare choices for the wrong reasons?